Stop Giving Social Media Platforms like Facebook Free Money

Table of Contents

• Stop Making Zuck & Musk Rich with Your Hard Work
• They Are Your Customers/Community, Not Theirs
• What You're Missing Out by Not Including a Link in Your Posts
• Consistent Traffic Improves SEO
• Start Posting Newsletters, Events, and Everything on Your Website and Link Them
• Link on Social Media, Forums, and Other Places
• Tech Companies Change the Algorithm to Suit Themselves
• Don't Spend Money on Ads Just to Sell on Their Platform
• Summary with Disclaimer

Stop Making Zuck & Musk Rich with Your Hard Work

It's time to take a step back and re-evaluate how we use social media platforms like Facebook and Twitter. Every time you post content directly on these platforms, you're essentially giving away your hard work for free. Mark Zuckerberg and Elon Musk are already billionaires; they don't need your help to get richer. Instead, it's time to focus on driving traffic to your own website, where you have full control and can benefit directly from your efforts.

Your Customers/Community, Not Theirs

When you post content on social media, you're essentially handing over your audience to these platforms. Remember, these are your customers and your community. They are interested in what you have to offer, not in making Facebook or Twitter more popular. By posting content on your own website and sharing links on social media, you ensure that your audience stays connected with you, not the platform.

For more insights on building a strong online presence, check out our article on Online Business Presence.

What You're Missing Out by Not Including a Link in Your Posts

By not including a link back to your website in your social media posts, you're missing out on several key benefits:

• Ownership of Traffic: When users click on your link, they are directed to your website, giving you control over their experience and data.
• Improved SEO: More traffic to your website can improve your search engine rankings, making it easier for new customers to find you.
• Monetisation Opportunities: On your website, you can implement various monetisation strategies, such as ads, subscription models, or direct sales.

For a detailed guide on SEO, visit our comprehensive Search Engine Optimisation article.

Consistent Traffic Improves SEO

One of the most significant advantages of driving traffic to your website is the positive impact it has on your SEO. Search engines like Google reward websites that receive consistent traffic with higher rankings. By regularly posting content on your website and sharing links on social media, you can maintain a steady flow of visitors, which in turn boosts your SEO.

While most social media platforms have no follow links it still will help your website with traffic.

For tips on maintaining your website and ensuring it stays updated, read our Website Updates with Spreadsheets article.

Start Posting Newsletters, Events, and Everything on Your Website and Link Them

Instead of posting your newsletters, events, and other content directly on social media, publish them on your website first. Then, share the link on your social media profiles. This approach has multiple benefits:

• Increased Website Traffic: Directing users to your website increases your traffic, which can lead to higher engagement and conversions.
• Better Analytics: You can track user behaviour more effectively on your website, giving you valuable insights into what works and what doesn't.
• Enhanced Brand Loyalty: Users who visit your website are more likely to engage with your brand and become loyal customers.

For more information on maximising your website's budget, check out our article on Maximising Website Budget.

Link on Social Media, Forums, and Other Places

Don't limit yourself to just social media. Share your website links on forums, community boards, and other online platforms where your target audience hangs out. This strategy not only increases your reach but also drives more traffic to your website. The more places you share your link, the more opportunities you have to attract new visitors and potential customers.

For a detailed checklist on website design and development, visit our Website Checklist article.

Tech Companies Change the Algorithm to Suit Themselves

One of the biggest challenges with relying on social media platforms is the constant changes in their algorithms. These changes are designed to benefit the platform, not you. By focusing on driving traffic to your own website, you can avoid the pitfalls of algorithm changes and maintain control over your content and audience.

For tips on protecting your online accounts, read our article on Online Account Protection.

Don't Spend Money on Ads Just to Sell on Their Platform

Spending money on ads to sell products or services on social media platforms can be a waste of resources. Instead, invest in driving traffic to your website, where you have full control over the user experience and can implement various monetisation strategies. This approach not only saves you money but also ensures that you benefit directly from your efforts.

For strategies on saving money in marketing, check out our article on Slope Strategy Savings.

Summary 

In conclusion, it's time to stop giving social media platforms like Facebook and Twitter free money by posting your valuable content directly on their sites. Instead, focus on driving traffic to your own website, where you have full control and can benefit directly from your efforts. By doing so, you'll improve your SEO, gain valuable insights into your audience, and create more monetisation opportunities.

For more tips on building a successful online presence, explore our other articles:

• Online Business Presence
• Search Engine Optimisation
• Website Checklist
• Website Updates with Spreadsheets
• Maximising Website Budget
• Online Account Protection
• Slope Strategy Savings

Disclaimer: This article is for informational purposes only and does not constitute professional advice. Always consult with a professional before making any significant changes to your business strategy.