Case Study: Revamping the BDHS Bulimba District Historical Society Website

Welcome to our detailed case study on the exciting transformation of the Bulimba District Historical Society (BDHS) website. This project was a labour of love, aimed at enhancing the online presence of the BDHS and amplifying its community impact. In this blog, we'll walk you through the various stages of this project, from redesigning the website layout to integrating SEO-friendly blog posts. Let's dive in!

Table of Contents

• Redesigning the Website Layout and Design
• Outlining Community Activities
• Adding a List of Local Supporters
• Adding a List of Local Business Supporters
• Call to Action: Becoming a Supporter
• Designing Blog Posts for Better SEO
• Ongoing Support with AI Blog Copilot
• Increased Website Traffic and Benefits for Supporters

Redesigning the Website Layout and Design

The first step in our journey with the BDHS was to give their website a fresh and modern look. The previous design was outdated and did not reflect the vibrant community spirit of the BDHS. Our goal was to create a user-friendly, visually appealing website that would attract more visitors and keep them engaged.

We started by analysing the existing website to identify areas for improvement. The navigation was cluttered, and the overall design lacked cohesion. We opted for a clean, minimalist design that would highlight the rich history of the Bulimba district while making it easy for users to find the information they need.

We also ensured that the new design was mobile-responsive, as more people are accessing websites on their smartphones and tablets. Our redesign efforts were guided by best practices in UX and UI design, ensuring a seamless user experience across all devices.

Outlining Community Activities

The BDHS is deeply involved in the local community, organising a variety of activities that bring people together and celebrate the district's rich history. However, these activities were not prominently featured on the old website. We made it a priority to highlight these events and initiatives.

We created dedicated sections for different types of activities, including historical tours, educational workshops, and community gatherings. Each section includes detailed descriptions, dates, and photos to give visitors a clear idea of what to expect. By showcasing these activities, we aim to encourage more community participation and foster a sense of belonging.

Adding a List of Local Supporters

BDHS has a strong network of local supporters who contribute to its success. We wanted to acknowledge their invaluable support by featuring them prominently on the website. We created a dedicated page listing all the local supporters, complete with their names, photos, and a brief description of their contributions.

This not only serves as a token of appreciation but also encourages others to get involved. As one of our team members said, "Acknowledging your supporters is not just about saying thank you; it's about building a community."

Adding a List of Local Business Supporters

Local businesses play a crucial role in supporting the BDHS, and we wanted to give them the recognition they deserve. We added a section specifically for local business supporters, showcasing their logos, business descriptions, and links to their websites.

By doing this, we aim to create a mutually beneficial relationship where businesses gain exposure through the BDHS website, and the BDHS receives the support it needs to continue its valuable work. This approach aligns with the principles of building a strong online business presence.

Call to Action: Becoming a Supporter

One of the key objectives of the website redesign was to make it easier for people to become supporters of the BDHS. We added clear, compelling call-to-action buttons throughout the website, encouraging visitors to join as members, donate, or volunteer.

We also created a dedicated "Support Us" page that outlines the different ways people can contribute, complete with easy-to-follow instructions and forms. This page is designed to convert visitors into active supporters, following best practices in optimising conversion rates.

Designing Blog Posts for Better SEO

To increase the website's visibility on search engines, we focused on creating SEO-friendly blog posts. We conducted keyword research to identify the terms people are searching for related to the Bulimba district and historical societies. We then incorporated these keywords naturally into the blog content.

We also ensured that each blog post had a clear structure, with headings, subheadings, and bullet points to make the content easy to read. Internal and external links were added to improve SEO and provide additional value to readers. For example, our post on web design essentials offers valuable tips for anyone looking to improve their website.

Ongoing Support with AI Blog Copilot

Maintaining a steady stream of high-quality content is crucial for SEO and audience engagement. To help the BDHS achieve this, we introduced them to our AI Blog Copilot. This tool allows them to generate well-researched, engaging blog posts in seconds, ensuring they always have fresh content to share with their audience.

As one of our clients noted, "The AI Blog Copilot has been a game-changer. It saves us so much time and effort, allowing us to focus on other important tasks."

Increased Website Traffic and Benefits for Supporters

Since the website redesign and the implementation of SEO strategies, the BDHS has seen a significant increase in website traffic. This not only helps them reach a wider audience but also provides valuable exposure for their supporters and local businesses featured on the site.

By offering a platform for local businesses to gain visibility, the BDHS strengthens its ties with the community and creates a win-win situation for everyone involved. This approach is in line with our philosophy of creating user-friendly websites that benefit all stakeholders.

In conclusion, the BDHS website redesign project has been a resounding success. By improving the layout and design, highlighting community activities, and implementing SEO best practices, we've created a website that truly reflects the spirit of the Bulimba district. We look forward to continuing our partnership with the BDHS and supporting their mission to preserve and celebrate local history.

If you're interested in learning more about our web design services or how we can help your organisation, feel free to contact us. Together, we can create a website that not only looks great but also drives results.

For more insights and tips on web design and SEO, check out our other blog posts:

• UX & UI Website Design Brisbane
• Web Design Essentials
• Online Business Presence
• Tips to Optimise Conversion Rates
• Maintaining SEO

Thank you for reading, and we hope this case study has inspired you to take your website to the next level!